Why Naming?
A name is a small word expected to do a lot.
It has to hold meaning, create recognition, and give people something to say - before the story is fully known.
After years in branding and advertising agencies, we saw the same pattern again and again: everyone needed names, but few teams had a clear process for finding good ones.
So we built one. Our naming practice is rooted in strategy, language, and taste - designed to give ambitious ideas the names they deserve.
The Specialist
The Nameist was founded by Emma Bryant — a naming specialist and award-winning copywriter with 10+ years in branding and advertising. Her work lives at the intersection of strategy and language: building names that carry meaning, hold up under scrutiny, and become useful shorthand.
Emma writes about naming methodology, origin stories, and trends on Substack. Get in touch to enquire about speaking engagements.
Work featured in Adweek, The Egotist, and Communication Arts.