Strategy
Naming
Messaging
Website Copy
Social Launch
Tallie
For Edinburgh’s first Lagree studio, we helped develop a brand built on rhythm and return — a workout designed to be repeated, tallied, and craved again. Under the creative direction of Sloe Studios, we created brand strategy, naming, and messaging to shape a concept rooted in progress and precision. The result is Tallie, a name that quite literally keeps count, with subtle tally marks woven into its identity.
