Strategy
Tagline
Product Naming
Messaging
The Love Lapel
Working with Sloe Studios, we helped shape the strategy and voice for Gió Guarini — a fashion house rooted in heritage and heart. We focused the brand around a single idea: Own Your Origin, a call to embrace where you come from and wear it with pride. Central to our approach was finding opportunities to extend the story through product naming — transforming details into brand signatures. From that came The Love Lapel, a signature blazer detail that builds recognition and value. Through naming and messaging, including the tagline Born in Puglia, we built a brand story of heritage and emotion
