Brand experience agency Sloe Studios came to us with an exciting project to help create a brand for Edinburgh’s first-ever Lagree studio. Lagree, a workout popularised in Hollywood, is similar to pilates but offers more targeted structure with every move performed to the count of four. Under the creative direction of Sloe, we brought our expertise to brand strategy, naming, and messaging. The result? Tallie is now one of Edinburgh’s most in-demand studios with new lagree-lovers joining every day.